Colourist Derek Hansen of The Mill worked with Imprint Projects and Director Felipe Lima of Ways & Means to grade Levi's ‘Commuter’. The narrative demonstrates that whether riding a bicycle through the city or jumping onto the subway, Levi's embraces your every move.
Derek’s grade contains a range of colours that reflect the naturalistic aesthetic of Levi's. Rich tones imprinted with greens and blues give way to an urban vibe, completing the tone of the fast-paced city landscape. The range of locations within the piece, including an ascension from above-ground sunlight to a dimly lit subway platform as well as the bustling New York streets, demonstrate the versatility behind the creative.
Derek comments, “The multiple shoot locations enabled the piece to explore the diverse variations between light and dark. Felipe and Kevin’s [Phillips, Director of Photography] direction and creative vision within those areas dramatically enhanced the feel behind my grade.”
Watch more of Derek’s work on his Colourist Reel.