The Mill is transformed into a vintage Horror Cinema
With just a under a week to go before Halloween found Windmill St, The Mill London saw itself transform into a classic horror Cinema, complete with extraordinary amounts of popcorn, and a haunting 3-day showcase of the best Halloween short films and music videos.
The studio front featured an installation of spilling popcorn boxes and giant cinema posters created by Mill Junior Designer Luke Lasenby - all bespoke and free-hand designs inspired by the iconic Saul Bass, nodding towards the alternative undertone of The Mill 2016 Halloween scene.
The reception area became it’s own exclusive box-office, the entrance lined by golden stanchions, velvet rope, and red-carpet, with the addition of two true-vintage cinema seating rows and wooden clapper boards to truly set the scene.
The first floor area was also curated into a horror screening room, lined with creaky wooden benches, old-style red carpet runner, and popcorn boxes overspilling into the viewing area, making for a truly unsettling feel.