Tasked with updating Tony through fresh eyes and for the new generation, the VFX team built on 67 years of historic content, taking a variety of previous incarnations into account to make the new Tony grrreat! 

After extensive character design exploration, the creative team agreed on a “2.5D” approach: a hybrid of 3D and Design, enabling the creatives to have ultimate control over the artistic style, whilst ensuring maximum pipeline efficiency. 

Adam Carroll, Head of CG comments "In order to re-imagine Tony, we needed to know where he started and where he came from. We looked at the design evolution Tony has undergone over the years: not only from a graphic standpoint but how his personality evolved and how he interacted with the world around him and the people in it. 

From there, we decided to create a CG character that incorporated design driven graphic textures and line work as well as surfaces that would allow him to sit in real world environments. Tony's final look is a bit of a blend between realistic 3D rendering and his roots as a 2D animated character. Who knows where we'll take Tony next?"