Tide
You're Gonna Need More Tide
CreditsCredits
Agency
Agency: Saatchi & Saatchi NY
Chief Creative Officer: Daniel Lobaton
Chief Creative Officer: Ciro Sarmiento
EVP, Executive Creative Director: Dustin Tomes
SVP, Executive Creative Director: Lauren Varvara
VP, Creative Director: Adrian Chan
Creative Director: David Stevanov
Associate Creative Director: Simone Milani
Senior Copywriter: Rich Whelchel
Senior Art Director: Edu Lunardi
Junior Art Director: Caroline Chase
Junior Copywriter: Melissa Perrett
Head of Production: Dani Stoller
CEO, Woven Collaborative: Sarah Beaumont
SVP, Group Account Director: Jen Brotman
Account Director: Jennifer McGill
Digital Account Supervisor: Alexandra La-Rotta
Account Supervisor: Leslie Fellwock
Account Executive: Claire Lancaster
VP, Director Experience Strategy: Chris Gilbert
Junior Strategist: Shayla Nguyen
Senior Business Affairs Manager: Lisa Rimmer
Chief Creative Officer: Daniel Lobaton
Chief Creative Officer: Ciro Sarmiento
EVP, Executive Creative Director: Dustin Tomes
SVP, Executive Creative Director: Lauren Varvara
VP, Creative Director: Adrian Chan
Creative Director: David Stevanov
Associate Creative Director: Simone Milani
Senior Copywriter: Rich Whelchel
Senior Art Director: Edu Lunardi
Junior Art Director: Caroline Chase
Junior Copywriter: Melissa Perrett
Head of Production: Dani Stoller
CEO, Woven Collaborative: Sarah Beaumont
SVP, Group Account Director: Jen Brotman
Account Director: Jennifer McGill
Digital Account Supervisor: Alexandra La-Rotta
Account Supervisor: Leslie Fellwock
Account Executive: Claire Lancaster
VP, Director Experience Strategy: Chris Gilbert
Junior Strategist: Shayla Nguyen
Senior Business Affairs Manager: Lisa Rimmer
Production Company
Production Company: Stink Films
Director: Traktor
Director of Photography: Toby Irwin
President: Daniell Bergmann
Managing Executive Producer: Fran McGivern
Head of Production: Ari Schneiderman
Line Producer: Leah Allina
Production Designer: Tim Moen
Director: Traktor
Director of Photography: Toby Irwin
President: Daniell Bergmann
Managing Executive Producer: Fran McGivern
Head of Production: Ari Schneiderman
Line Producer: Leah Allina
Production Designer: Tim Moen
VFX
VFX: The Mill
Creative Director: Becky Porter
CG Supervisor: Ed Boldero
2D Lead Artist: Becky Porter, Alexander Candlish
2D Artists: Jake Albers, Lane Jolly, Piotr Bednarczyk, Hector Cabrera, Gangadharam Raja, Rajashekhar, Nagappa Nadiminti, Rakhahari Ghosh
Matte Painting: AerynGray Lau
Matchmove: Smijumon Viswanathan, Elangovan Ganeshan , Govardhan B, Sathya Narayanan, Shashank Bolugam, Sushant Lavhande, Typhan Rai, Vedant Jagdish Mutrak
Paint: Sugumar S, Putta Mahesh, Devappa Hadpad, Ajay S Kumbhar, Alex Johnsundaram, Amit Karnik, Ashish Bhanage, Dhundappa, Kallappa Pattan, Kanak Kumar, Raushan Kumar, Ritesh Patil, Sikandar Shaikh
Senior Producer: Heather Johann
Senior Executive Producer/Managing Director: Anastasia Von Rahl
RPM Production Coordinator: Kunal Panjwani
RPM Associate Production Manager: Misha Joseph
VFX Production Coordinator: Devashish Malakar
Associate Production Manager: Gauri Kulkarni
Creative Director: Becky Porter
CG Supervisor: Ed Boldero
2D Lead Artist: Becky Porter, Alexander Candlish
2D Artists: Jake Albers, Lane Jolly, Piotr Bednarczyk, Hector Cabrera, Gangadharam Raja, Rajashekhar, Nagappa Nadiminti, Rakhahari Ghosh
Matte Painting: AerynGray Lau
Matchmove: Smijumon Viswanathan, Elangovan Ganeshan , Govardhan B, Sathya Narayanan, Shashank Bolugam, Sushant Lavhande, Typhan Rai, Vedant Jagdish Mutrak
Paint: Sugumar S, Putta Mahesh, Devappa Hadpad, Ajay S Kumbhar, Alex Johnsundaram, Amit Karnik, Ashish Bhanage, Dhundappa, Kallappa Pattan, Kanak Kumar, Raushan Kumar, Ritesh Patil, Sikandar Shaikh
Senior Producer: Heather Johann
Senior Executive Producer/Managing Director: Anastasia Von Rahl
RPM Production Coordinator: Kunal Panjwani
RPM Associate Production Manager: Misha Joseph
VFX Production Coordinator: Devashish Malakar
Associate Production Manager: Gauri Kulkarni
Colour
Colour: The Mill
Colourist: Elodie Ichter
Executive Producer, Colour: Alex Lubrano
Colourist: Elodie Ichter
Executive Producer, Colour: Alex Lubrano
Producer: Kenya Agunloye
Lead Colour Assist: Gemma Parr
Senior Colour Assist: Alexandra Makarenko
Colour Assist: Amonnie NicolasEditorial
Editorial: Cartel
Editor: Leo Scott
Cutting Assistant: Zoe Kraft
Managing Director: Lauren Bleiweiss
Executive Prodcuer: Viet-An Nguyen
Producer: Sarah Schachte
Editor: Leo Scott
Cutting Assistant: Zoe Kraft
Managing Director: Lauren Bleiweiss
Executive Prodcuer: Viet-An Nguyen
Producer: Sarah Schachte