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Super Bowl 2020

Tide | Super Bowl Now, Laundry Later
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CreditsCredits
Client
Client: Procter & Gamble
President North America Fabric Care: Sundar Raman
Associate Brand Director: Amy Krehbiel
Brand Manager: Jennifer Maxwell
Assistant Brand Manager: Matt Wormington
BBIC: Kimberly Doebereiner
Manager, Advertising Production: Paul Chick
Media Investments & Partnerships: Adam Alvarez
Communications Manager: Henry Molski

Agency
Agency: Saatchi & Saatchi New York
Chief Executive Officer: Andrea Diquez
Chief Operation Officer: Sarah Beaumont
Chief Creative Officer: Paul Bichler
Executive Creative Director: Daniel Lobaton
Creative Directors: Lauren Varvara, Adrian Chan, Liz Harrison
Senior Art Director: Jacopo Biorcio
Senior Copywriter: Blake Morris
Art Director: Preethi Balakrishnan
Copywriter: Kelsey Boylan
Head of Production, Fabric Care: Dani Stoller
Associate Producer: Katie Lemke
Account Director: Jen Brotman
Account Supervisor: Jennifer McGill
Account Executive: TJ Daigler
Assistant Account Executive: Sosun Wahab
Planning Director: Nayantara Mukherji
Associate Strategist: Luna Perez
Directors Digital Experience: Alan Lin, Melissa Hochman
Senior Business Affairs Manager: Lisa Rimmer

Agency
Agency: Marina Maher Ketchum
Communications and Influence Brand Lead: Dustin Sveum
Senior Account Supervisor, Brand Manager: Abbey Scalia
Director of Content Marketing: Edwin Endlich
Vice President, Brand Engagement: Bill Blatchley
Senior Vice President, Director, Talent and Partnerships: Marissa Festante


Agency
Agency: Procter & Gamble Fabric Care Media
Media Director: Tracy Suer
Associate Director of Media: Patrick McGuinness
Media Specialist: Shannon Smith


Production
Production: Biscuit Filmworks
Director: Aaron Stoller
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Alexis Ross

Editorial
Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editors: Jeff Lopus, Chris Angel, Aaron Castro
Executive Producer: Sila Soyer
Producer: Andrew Cravotta
Cutting Assistant: Laurel Metzler

VFX Production
VFX Production: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Anita Emor
Production Coordinator: Michael Novo
Shoot Supervisor: John Leonti
Additional Production Support: Goutham H, Utkarsha Shinde



VFX Creative
VFX Creative: The Mill
Creative Director: John Leonti
2D Lead Artist: Narbeh Mardirossian
2D Artists: Becky Porter, Talia Gleason, Stephen Holbrook, Scott Johnson, Susanne Scharping, Roman Yavorsky, Nithin Babu, Arun Kumar, AVV Suresh, Clive Donal Narcies, Manisha Harvauns Kushvah, Subodh Kumar
3D Artists: Samantha Pedregon, Dan Warom, Freddy Parra, Chase Webb, Dhanesh Sudhakaran, Akshay Suresh Lanjewar, Ramki T Sivasubramanian
Animation: John Fielding



Colour
Colour: Company 3
Colourist: Tom Poole