The team crafted an extended version of Sophie's 2017 music video "It's Okay to Cry," with 12+ minutes of content displayed at roughly 24Million pixels per frame. Taking the original video concept and working closely with Director Nick Hardwood; the team was able to develop a creative and technical workflow- which allowed all the ethereal like elements and environments to come to life. 

Additionally, The Mill's Experience team crafted procedurally-generated backgrounds for Sophie, that were musically-synced with 'dynamic handles' for last-minute tweaks on set.

Special thanks to Object & Animal and our partners Epic Games and Lux Machina for bringing such a fashion-forward project to life with us!