Working closely with BBH and Director Marcus Soderlund at Academy, The Mill helped create this dark and flawless spot for Audi.
Taking place in a dark forest we see multiple Audi vehicles returning to a sleeping tow drivers’ truck without the driver ever realising that the cars were missing in the first place.
They return covered in dirt and matter picked up from navigating through water and muddy terrain. The spot echoes the sentiment of the campaign ‘Give them an inch and they’ll take a mile’