Ahead of the anticipated 2017 NFL season, The Mill worked closely with Goodby, Silverstein & Partners to launch the campaign for Thursday Night Football. Directed by Aaron Stoller of Biscuit Filmworks, ‘Special Delivery’ puts a comical spin on sports fans’ commitment to never miss a game.
In this spot, the traditional paper route is given an upgrade as televisions fly onto lawns, bringing the action-packed game right to one’s doorstep.
The Mill team created fully CG flat screen televisions which they tracked and animated to organically fit and react to the paperboy’s grasp.