Mill+ collaborated with Delve Media to create a playful, 2D animated film highlighting interactive features on Facebook.
Led by Creative Director Lisha Tan of Mill+, the team developed animated characters to illustrate real world applications of the Facebook app. The piece incorporates the same characters throughout, tying the spot into a continuous narrative.
Lisha explains, “The freedom to create characters was really fun. Our team designed vignettes that would create a cohesive world.”
Art Director and Lead Animator Justin Demetrician created amusing 2D designs in Facebook’s iconic blue. He adds, “It was great to collaborate on this project; we got to use very stylized 2D to deliver something truly unique to the client. Every designer was able to add something in their own style.”