The Mill Chicago team were really happy to get their teeth into mcgarrybowen and Green Dot Film's new 'Eat Awesome' campaign for Kraft.

Directed by Green Dot's Claire Thomas the colourful spot brings to life the fruit and vegetables that go into Krafts' fruit and veg dressing.

Anrdrew Sommerville, The Mill's VFX Producer, explains, "A key challenge for us was to ensure the fruit and vegetables looked photo-real. Since the food needed to appear very large in each shot we set about referencing all types of fruit and veg so we could seamlessly create an oasis of fresh fruit and veg in CG. We had every variety you could imagine from capiscums to strawberries and tomatoes, and all were created to ensure the texture, shades and movement looked deliciously real with a final burst of color in the grade to give all of the fruit and veg a natural vibrancy".

Beautifully Krafted.