Kraft
Eagle
The Mill, Droga5 and MJZ’ Tom Kuntz give CG eagles some CG wigs for Mondelēz International's iD Gum
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Droga5
Campaign:
Kraft ID Gum
Tom Kuntz
Production Company:
MJZ
Agency:
Droga5
Campaign:
Kraft ID Gum
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This wacky wilderness spot to launch Mondelēz International's iD Gum, from the creative minds at Droga5 and MJZ director Tom Kuntz, features eagles and their beauty accessories courtesy of The Mill.
The Mill's team had a lot of fun on this creative collaboration. Think eagle puppets and a blond hero wig in the style of rock legend Dave Mustaine.
"Our work included rig removal on the eagle puppets, along with compositing them over the mountain range footage" says The Mill's lead 2D artist Andy Bate.
It's "kinda amazing".
CreditsCredits
Agency
Agency: Droga 5
Producer: Scott Chin
Creative Director: David Droga
Creatives: Scott Ginsberg, January Vernon
Production
Production Company: MJZ
Director: Tom Kuntz
Producer: Marcia Deliberto
Editorial
Editing Company: Mackenzie Cutler
Editor: Gavin Cutler
Edit Assist: Mike Rizzo
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisor: John Leonti
2D Lead Artist: Andy Bate
3D Lead Artists: John Leonti, Steve Beck
2D Artists: Margolit Steiner, Dag Ivarsoy, Robin McGloin
3D Artists: Nick Lines, Andre De Souza, Bridget Warrington