Kia
Valet
The NBA and Kia celebrate the extension of their partnership with the Fit For A King campaign starring LeBron James. LeBron rolls up at the wheel of his Kia K900 in 'Valet', directed by Stacy Wall (Imperial Woodpecker) in collaboration with David&Goliath and The Mill.
Director:
Stacy Wall
Production Company:
Imperial Woodpecker
Agency:
David&Goliath
Campaign:
Fit For A King
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LeBron's not the only crowd-pleaser in this spot. As the official vehicle of the NBA, Kia's first rear-drive luxury sedan has fans of its own. LeBron shows up at a red carpet affair and tosses his keys to a star-struck valet who can't decide what excites him more: King James or the front seat of his K900.
Senior colorist Dave Ludlam of The Mill graded the spot to maintain a seamless look throughout. Ludlam comments: "The brief was to make the look overall classy. LeBron was shot separately on green screen, so it was important that he was embedded into the environment as smoothly as possible. Using cooler tones, I went for a stylish, luxe feel while maintaining that natural night lighting to complement the environment around him."
'Valet' premiered on opening day of the 2014-2015 NBA season.
CreditsCredits
Agency
Agency: David&Goliath
Producer: Curt O'Brien
Creative Directors: Chris Hutchinson, Driscoll Reid, Colin Jeffrey
Creatives: Chip Waters, Richard Fischer, Marc Wilson
Production
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producers: Charlie Cocuzza, Doug Halbert
Producer: Laurie Boccaccio
Director of Photography: Mihai Melalare Jr.
Editorial
Editing Company: Spinach Editorial
Editor: Kevin Zimmerman (courtesy of Spot Welders)
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
Producer: Will Lemmon
Shoot Supervisor: Andy Dill
2D Lead Artist: Andy Dill
2D Artists: Adam Lambert, Scott Wilson, Rob Winfield, Syam Sundar Karumathil, Don Kim
3D Artists: Kenzie Chen, Milton Ramirez, Mike Di Nocco
Art Department: Greg Park
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Color Executive Producer: Thatcher Peterson
Color Producer: Natalie Westerfield
Color Production Coordinator: Diane Valera
Colorist: Dave Ludlam
Color Executive Producer: Thatcher Peterson
Color Producer: Natalie Westerfield
Color Production Coordinator: Diane Valera
Colorist: Dave Ludlam