Kia
Showdown
The Mill, David&Goliath and director Stacy Wall (Imperial Woodpecker) revamped the Wild West for Kia in 'Showdown' featuring Los Angeles Clippers star Blake Griffin.
The humorous spot sees Griffin cast in (what was supposed to be) a classic Western as he takes the reigns on set. Much to the dismay of the stick-to-the-script director, Griffin improvises his entrance and ditches horseback for a brand new Optima. With a little persuasion, the director is convinced to shoot the film with a car as "something cool and unexpected."
Director:
Stacy Wall
Production Company:
Imperial Woodpecker
Agency:
David&Goliath
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To ensure seamless transitions between the finished fictional film and the on-set shots, senior colorist Dave Ludlam of The Mill tailored the color grade based on each environment. Ludlam comments: "To capture the jump between Blake in the actual Western and Blake again in the behind-the-scenes shots, we had to create the look of a Western while maintaining that slightly commercial feel for the context of the car. First we did a semi-grade and later added final grain to the master to give it a distressed look, but we made it subtle to keep it looking clean at the same time."
Click here for more of Ludlam's color grades.
CreditsCredits
Agency
Agency: David&Goliath
Producer: Curt O'Brien
Creative Director: Chris Hutchinson, Driscoll Reid, Colin Jeffrey
Creatives: Marc Wilson, Chris Hutchinson, Driscoll Reid
Account Director: Mike O'Malley
Production
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Charlie Cocuzza, Doug Halbert
Producer: Candace Tomarken
Director of Photography: Mihai Malaimare
Editorial
Editing Company: Spinach Editorial
Editor: Grant Surmi
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
Producer: Will Lemmon
Shoot Supervisor: Andy Dill
2D Lead Artist: Andy Dill
2D Artists: Narbeh Mardirossian, Nick Tayler
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Colour Executive Producer: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colour Production Coordinator: Diane Valera
Colourist: Dave Ludlam
Colour Executive Producer: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colour Production Coordinator: Diane Valera
Colourist: Dave Ludlam
