In KFC's latest ad, directed by Tom Haines out of Rogue Films, we see suited and booted office types making the most of their adrenaline-fuelled lunch hour by racing around on quad bikes and doing doughnuts on the beach before picking up the latest 'Quad' Wrap. The ad aims to show how much new the wrap packs in, as not only do they have enough time for their lunch break fun, but can still sit and enjoy the aforementioned item before heading back to work.