AT&T
Car Seat
The art of communication is a subtle one. With AT&T 'Rethink Possible' campaign by BBDO, director Peter Thwaites created a highly integrated world where we are all seamless connected. Design by The Mill NY, a graphic system that was clear in its communication, but did not overwhelm the live action photography was created.
Director:
Peter Thwaite
Production Company:
Gorgeous
Agency:
BBDO
Campaign:
Rethink Possible
Peter Thwaite
Production Company:
Gorgeous
Agency:
BBDO
Campaign:
Rethink Possible
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"We designed each screen with a tightly controlled color palette and very few graphic shapes in order to punctuate key moments within the script", shares Creative Director, Mario Stipinovich. The fluid and extensive reach of the communication network is elegantly showcased on the Car Seat, Incident Report and Wool Cap spots.
CreditsCredits
Agency
Agency: BBDO
Producer: Cheryl Gackstetter
Creative Director: Dennis Lim, Juliana Cobb
Creatives: Art Director: Marc Klein
Copy Writer: Bill Heater
Additional Agency Producer: Cori Boudin
Production
Production Company: Gorgeous
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Editorial
Editing Company: Rock Paper Scissors
Editor: Kirk Baxter
VFX & Design
VFX & Design: The Mill
VFX Producer: Emily Branham, Boo Wong
Shoot Supervisor: Eliza Pelham Randall
Creative Director: Mario Stipinovich
2D Lead Artists: Keith Sullivan, Mark French
3D Lead Artists: Vince Baertson
2D Artists: Jeff Robins
Assist: Dusty Diller, Suzanne Dyer, Rob Meade
Matte Painting: Gap Sangpattharamatee
Telecine Producer (NY): Claudia Guevara
Telecine Producer (LA): LaRue Anderson
Nuke: Erin Nash
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott