Assured Guaranty Municipal Bond Insurance
Winds
Working with Gardner Nelson + Partners and director Gerard de Thame from Supply & Demand, The Mill aided in bringing this stormy vision to life for Assured Guaranty Municipal Bond Insurance.
Director:
Gerard de Thame
Production Company:
Supply & Demand
Agency:
Gardner Nelson + Partners
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The ad shows people battling in stormy weather, a metaphor for the insecurity of the financial market, as a wise investor walks through the streets, unscathed by the beating wind and rain, confident in the knowledge that his assets are protected by Assured Guarantee.
In order to achieve the perfect stormy atmosphere, highlighting the contrast between the calm protagonist and chaotic background, there were extensive on-set compositing tests with various shutter speeds and frame rates to find the perfect look for the rain. The final comps are a mix of different speed plates, with Q-Take used but an on-set editor to help visualize the final look of each comp. For the final shot the 2D team worked to comp in 80% more paper than was shot in the original plate.
In order to achieve the perfect stormy atmosphere, highlighting the contrast between the calm protagonist and chaotic background, there were extensive on-set compositing tests with various shutter speeds and frame rates to find the perfect look for the rain. The final comps are a mix of different speed plates, with Q-Take used but an on-set editor to help visualize the final look of each comp. For the final shot the 2D team worked to comp in 80% more paper than was shot in the original plate.
CreditsCredits
Agency
Agency: Gardner Nelson + Partners
Producer: Meegan Hanrahan
Production
Production Company: Supply & Demand
Director: Gerard de Thame
Producer: Fabyan Dawe
Director of Photography: Denis Crossan
Editorial
Editing Company: Final Cut
Editor: Michael Wadsworth
Edit Assists: Viet-An Nguyen, Kit Wells
VFX & Design
VFX & Design: The Mill
Executive Producer: Melanie Wickham
VFX Producer: Jarrad Vladich
Shoot Supervisor: Kirstin Hall
2D Lead Artist: Peter Hodsman
2D Artists: Olivia O’Neil, Eleanor Risdon
Matte Painting: Aurelien Ronceray, Marie Tricart
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent