JCPenney
Crowd Surfing
The commercial was filmed over nine days in Cape Town, South Africa with Phil Crowe and Mario Ucci on hand to help supervise. The most pressing requirement of the shoot was the need to fill the streets with thousands of people and yet only 180 extras were available for this task.
Director:
Ringan Ledgwidge
Production Company:
RattlingStick
Ringan Ledgwidge
Production Company:
RattlingStick
Agency:
Saatchi&Saatchi
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The shots were filmed several times with the actors grouped in different positions around the set and it was the 2D team, led by Phil, who was responsible for merging these various takes in order to populate the entire scene. The wider shots needed a little extra help from Massive which was used to create, position and animate hundreds of extra people to help fill the gaps.
CreditsCredits
Agency
Agency: Saatchi & Saatchi New York
Producer: Bruce Andreini
Creative Director: Kerry Keenan
Creatives: Shayne Millington, Craig Love
Production
Production Company: Rattling Stick
Director: Ringan Ledgwidge
Producer: Sally Humphries
Director of Photography: Franz Lustig
Editorial
Editing Company: The Whitehouse
Editor: John Smith
Edit Assist: Johnny Luisi
VFX & Design
VFX & Design: The Mill
Executive Producer: Gabby Gourrier
VFX Producer: Helen Hughes
Shoot Supervisor: Phil Crowe, Mario Ucci
2D Lead Artist: Phil Crowe
3D Lead Artist: Jordi Bares
2D Artists: Jeanette Williford, Darren Christie
3D Artists: Meng Yang Lu, Sharon Marcussen, Ed Boldero, David Knight
Colourist: Mick Vincent