JC Penney
Anthem
This new spot for JC Penney directed by Gustov Johanssen and Matt Miadichwas is the first of six new ads broadcast during The Oscars and follows the dreamers, go getters, admirers and risk-takers of America (to name but a few). The spot was beautifully graded by Mill colorist Fergus McCall.
Directors:
Gustov Johanssen / Matt Miadich
Production Company:
Reset/Detour Films
Agency:
Gustov Johanssen / Matt Miadich
Production Company:
Reset/Detour Films
Agency:
The Bureau SF/NY
CreditsCredits
Agency
Agency: The Bureau SF/NY
Producer: Linda Rafoss, Maggie Dunn, Austin Shore
Creative Director: Tom Suiter, Ken Segall, Michael Rylander, Jill Savini, Scott Suiter
Creatives: Beth Waxman-Arteta
Account Director: Diane Harwood
Production
Production Company: Reset / Detour Films
Director: Gustov Johanssen / Matt Miadich
Executive Producer: Dave Morrison / Rob Traill
Producer: Bridgitte Pugh / Larry Gold
Director of Photography: Matthias Koeningsweiser
Editorial
Editing Company: Union Editorial
Editor: Matt Miadich
Edit Assist: Andrew Dogo
VFX & Design
VFX & Design: The Mill
Colourist: Fergus McCall