Mill colourist James Bamford comments, "We didn't want the grade to be too strong and to take away from the dramatic content of the promo, so we kept it natural yet still cinematic and gritty."

Director Ben Strebel said,  "Even though this is one of the most abstract narrative pieces I've done to date, the aim was to create a hard hitting piece of realism. The same applied to the grade. I generally like to remain faithful to actual tonalities of the footage captured. In this case - dirtier and grittier the better. This video was shot in Newham, one of England's most deprived areas. That's the atmosphere I wanted to capture through the characters as well as the textures of the surroundings. James did a fantastic job in helping me achieve this."