Jameson
Iron Horse
TBWA Chiat Day, Skunk and The Mill go back to 19 Century Ireland with Jameson and create a fully CG train crash.
Working with director John Hillcoat, The Mill was brought in to recreate the1800's of Ireland and show what happened when the train, aka 'Iron Horse', first rolled through the country.
Working with director John Hillcoat, The Mill was brought in to recreate the1800's of Ireland and show what happened when the train, aka 'Iron Horse', first rolled through the country.
Director:
John Hilcoat
Production Company:
Skunk
Agency:
TBWA Chiat Day
John Hilcoat
Production Company:
Skunk
Agency:
TBWA Chiat Day
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With a mix of CG, matte paintings and antique train tracks the spot sees a train running away at full speed whose most precious Jameson Whiskey cargo must be rescued.
Corey Brown, The Mill's 2D lead artist, explains: "On the shoot we had a short antique track and a period train, built by our art department. These were pushed or pulled by a small diesel locomotive, but by the end of the day we also took to pushing by hand, urgently trying to get as much out of the daylight as possible! The horses were also afraid of the FX smoke and steam being used on set, so we decided to film this separately and add it in afterwards.
For the end shot, when the train runs into the sea, we found ourselves almost 700 miles from the nearest coast, so an artificial "end of the track" was used. The train crashing and going over the cliff along with the underwater shots of the boats and train were all the work of our CG team.
Lastly, and crucially, the Romanian countryside needed to look like Ireland! A great deal off attention was paid to the matte painting of the wide train reveal shot, combining elements from Transylvania, the Bulgarian coast and footage of the Ireland's Cliffs of Moher to perfect the authentic look!"
Corey Brown, The Mill's 2D lead artist, explains: "On the shoot we had a short antique track and a period train, built by our art department. These were pushed or pulled by a small diesel locomotive, but by the end of the day we also took to pushing by hand, urgently trying to get as much out of the daylight as possible! The horses were also afraid of the FX smoke and steam being used on set, so we decided to film this separately and add it in afterwards.
For the end shot, when the train runs into the sea, we found ourselves almost 700 miles from the nearest coast, so an artificial "end of the track" was used. The train crashing and going over the cliff along with the underwater shots of the boats and train were all the work of our CG team.
Lastly, and crucially, the Romanian countryside needed to look like Ireland! A great deal off attention was paid to the matte painting of the wide train reveal shot, combining elements from Transylvania, the Bulgarian coast and footage of the Ireland's Cliffs of Moher to perfect the authentic look!"
CreditsCredits
Agency
Agency: TBWA Chiat Day
Producer: Darryl Hagans
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Creatives: Jonathan Marshall, Chris Valencius
Account Directors: Chris Valencius, David Suarez
Executive Producer: Joshua Morse
Production
Production Company: Skunk
Director: John Hillcoat
Executive Producers: Shelly Townsend, Matt Factor
Producer: Scott Craig
Director of Photography: Linus Sandgrwn
Music and Sound Design: Stimunng
Sound Design: Heard City
Editorial
Editing Company: Rock Paper Scissors
Editor: Toby Louie
Edit Assist: Nate Gross
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Boo Wong
Shoot Supervisor: Corey Brown, Jeffrey Dates
2D Lead Artist: Corey Brown
3D Lead Artist: Jeffrey Dates
2D Artists: Iwan Zwarts, Kyle Cody, Suzanne Dyer, Nathan Kane
3D Artists: Ajit Menon, Laurent Makowski, Xuan Seifert, Billy Dongyoon Jang, Joshua Merck, Alex Allain, Jimmy Gass, Ryan Hussein, Hassan Taimur, Olivier Varteressian, Zang Chen, James Williams, Chris Bernier, Nick Couret
Assists: Melissa Graff, Robert Bruce, Liz Berndt, Brendan Oneil