AARP
Get Over It-A-Thon
"She acted for every role, conveying her amazing personality and talent," says Sarah Eim, our Lead Flame Artist on 'Get Over It', who worked on 58 different shots over 3 weeks. "Betty hosted the telethon, manned the phones and played the drummer and lead singer in the band. She danced her heart out! Her energy was incredible."
Director:
Dennie Gordon
Production Company:
Go Film
Agency:
GSD&M
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While Betty actually played 10 different characters, The Mill added additional Betty's for the telethon's wide shot. Eim explains, "We changed the color of her clothes and combined different actions to make her look like a different Betty persona. It wasn't simply combining plates."
Working in After Effects, our Tom O'Neill collaborated closely with GSD&M on 'Get Over It' graphics. The graphics are done in the fun eye-grabbing style of an actual telethon, adding authenticity and energy to this charming spot.
CreditsCredits
Agency
Agency: GSD&M
Producer: Brent Holt
Creative Directors: Bryan Edwards, Victor Carmozzi
Creatives: Charlie Brandwick, Andrea Minze
Account Directors: Beth Bonargo, Bo Bradbury
Production
Production Company: Go Film
Director: Dennie Gordon
Executive Producer: Gary Rose
Producer: Leah Fleischmann
Editorial
Editing Company: Arcade Edit
Editor: Kim Bica
Edit Assist: Nick Rondeau
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Enca Kaul
Shoot Supervisor: Tara Demarco
2D Lead Artist: Sarah Eim
2D Artist: Narbeh Mardirossian
Assist: Nick Tayler
Motion Graphics: Tom O’Neill