Lead 2D artist Richard De Carteret comments, "To make a six foot Jason Cook look like he is four feet tall we used an old school in camera scaling technique. After measuring the cameras position on the location shoot, we doubled its distance and height from Jason in the grey screen studio. Once composited, this created the illusion that he was much smaller compared to his environment. A golf cart converted into his van and scaled products helped his interaction within each scene.' On social media, the brand is planning an eight week 'Snack Happy Selfie' competition where fans and followers have been encouraged to take photos of how they eat or cook with Jacob's savoury products.