ITV
Drama
The ad celebrates old ITV series that are brought back to life on their latest channel 'Encore', a pay as you go service re-playing the most recent and successful dramas.
ITV Encore will be the broadcaster's first pay TV channel in eight years and will be made available on Sky's satellite platform and its internet services Now TV, Sky+HD, Sky Go and Sky Store.
ITV Encore will be the broadcaster's first pay TV channel in eight years and will be made available on Sky's satellite platform and its internet services Now TV, Sky+HD, Sky Go and Sky Store.
Director:
Jamie Childs
Production Company:
ITV
Agency:
ITV Creative
Jamie Childs
Production Company:
ITV
Agency:
ITV Creative
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The launch is the result of a new four year partnership between ITV and Sky. The Mill worked closely with director Jamie Childs to take existing ITV footage and create a projected memory effect in Flame, before compositing the footage into new back plates. Mill producer Luis Martin comments, "Having worked with Jamie before on projects such as Hot Since 82, we were excited to collaborate once again and see his beautiful shooting standards transcribe over to commercials, which you can see really stands out.
The whole process was a flow of creativity amongst Jamie and the team at The Mill in order to compliment rather than mask the shots and the end result is stunning."
The whole process was a flow of creativity amongst Jamie and the team at The Mill in order to compliment rather than mask the shots and the end result is stunning."
CreditsCredits
Agency
Agency: ITV Creative
Producer: Cressida Ranfield
Production
Production Company: Dark Energy
Director: Jamie Childs
VFX & Design
VFX & Design: The Mill
Shoot Supervisor: Gareth Brannan
Creative Director: Gareth Brannan
2D Lead Artists: Gareth Brannan, Joe Tang
2D Artist: Ellie Risdon
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford