As the opening shot progresses the relentless twisting pullback reveals both the increasing physical demands and the knowledge that we are looking at a very special athlete.
Mill colourist Seamus O'Kane comments, "Niall directed this spot to produce genuine surprise but without resorting to sentiment. We worked to keep the colour palette slightly muted and ordinary so that the complex camera move exists as a compliment to the soldier's character. It is only when the final reveal is over that the viewer wonders how the move from close up to wide happened so seamlessly."
Agency: BBH
Producer: Natalie Parish
Creatives: Jack Smedley & George Hackforth-Jones
Production Company: Academy Films
Director: Nial O’brien
Producer: Dominic Thomas
Editing Company: Assembly Rooms
Editor: Edward Cooper
VFX & Design: The Mill
VFX Producer: Joanna Papayianni
2D Lead Artists: Gareth Brannan, Zoe Cassey
2D Artist: James Mortner
3D Artist: Philip Maddock