Ariel's cleaning powers are put to the test by director Ben Caron in this ad, in which we see a huge white sheet being carried through the bustling streets of Instanbul, before being trampled on by a group of locals. However, the crowd's efforts to stain the fabric for Ariel's 'Big Clean Challenge' are in vain, and we see it emerge from the wash crisp and white as new.

Mill producer Simon Bath comments, "Our team worked on general beauty cleanup and sky replacements throughout this spot to enhance the live action footage, as well as get the best out of Seamus' bright and natural grade.

It was great to be able to complete the offline edit for this in-house, and put together a fun commercial that reflects the great location of Istanbul."