Infiniti
Studio XO
The Mill, Mill+ and TBWA\Chiat\Day continue Infiniti's campaign for the 2015 Q70L with 'Studio XO', a beautiful spot directed by Noah Marshall of Prettybird.
This film provides an overview of a partnership between Infiniti and Studio XO, a wearable technology company, as they measure the emotional and physical response of a driver behind the wheel of the 2015 Q70L.
This film provides an overview of a partnership between Infiniti and Studio XO, a wearable technology company, as they measure the emotional and physical response of a driver behind the wheel of the 2015 Q70L.
Director:
Noah Marshall
Production Company:
Pretty Bird
Agency:
TBWA\Chiat\Day
Noah Marshall
Production Company:
Pretty Bird
Agency:
TBWA\Chiat\Day
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Without knowing how the experiment would play out, the results were captivating. Creative director and 3D lead artist Nick Lines oversaw the incorporation of design and animation.
Lines comments: "It's always fun to work on a project that's shot like a documentary. 'Studio XO' is more of a short film than an ad."
Watch the companion film here.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Producer: Annie Uzdavinis
Creative Director: Nick Hine
Creatives: Mike Blanch, Angie Ogburn
Account Director: Rick Multari, Daniel Pardo
Production
Production Company: Prettybird
Record Company: Engage Sound
Director: Noah Marshall
Executive Producer: Derek Richmond, Kerstin Emhoff
Producer: Chris Palladino
Director of Photography: Jeff Cutter
Director & Director of Photography (Ember Digital): DC Chavez
Editorial
Editing Company: Venice Beach Editorial
Editor: Donald Andrews, Greg Young
Edit Assist: Charis Tobias
VFX & Design
VFX & Design: The Mill
Executive Producer: Kim Wildenburg
VFX Producer: Christina Thompson
Shoot Supervisor: Nick Lines
Creative Director: Nick Lines
2D Lead Artist: Daniel Thuresson
3D Lead Artist: Nick Lines
2D Artists: Scott Johnson, Brad Scott, Tim Robbins
3D Artists: Matt Bonhert, Milton Ramirez, Andrew Proctor
Motion Graphics: Greg Park
Production Coordinator: Jacqueline Sand
Colour
Colour: The Mill
Colourist: Greg Reese
Color Production Coordinator: Diane Valera