IKEA
Forest
It's the little things that make a big difference
The Mill once again teamed up with the creative team from Mother and director Martin Krejci to produce IKEA's latest spot, 'Forest'. In the ad, hundreds of IKEA indoor lamps are seen lighting up a forest; a simple but brilliantly executed idea that results in a magical and beautifully shot finished film.
The Mill once again teamed up with the creative team from Mother and director Martin Krejci to produce IKEA's latest spot, 'Forest'. In the ad, hundreds of IKEA indoor lamps are seen lighting up a forest; a simple but brilliantly executed idea that results in a magical and beautifully shot finished film.
Director:
Martin Kerjci
Production Company:
Stink
Agency:
Mother
Martin Kerjci
Production Company:
Stink
Agency:
Mother
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Shot in a forest just outside of Lisbon in Southern Portugal, the ad aims to promote the fact that IKEA will only be selling energy efficient light bulbs from 2016 in their pledge to help save the environment.
Mill producer Tom Johnson comments, "It was fantastic working with Tim and Freddie again after the success of 'Gnomes'. Martin did a brilliant job of bringing this spot to life and it was our job to simply enhance what had already been shot in camera. It's a beautifully composed piece, and we're really happy with the final result."
Mill producer Tom Johnson comments, "It was fantastic working with Tim and Freddie again after the success of 'Gnomes'. Martin did a brilliant job of bringing this spot to life and it was our job to simply enhance what had already been shot in camera. It's a beautifully composed piece, and we're really happy with the final result."
CreditsCredits
Agency
Agency: Mother
Producer: Nicky Barnes
Creative Directors: Tim and Freddie
Creatives: Pilar & Rich
Production
Production Company: Stink
Director: Martin Krejci
Producer: Juliet Naylor
Editorial
Editing Company: Robota
Editor: Filip Malasek
VFX & Design
VFX & Design: The Mill
VFX Producer: Tom Johnson
Shoot Supervisor: Ben Turner
2D Lead Artist: Ben Turner
3D Lead Artist: Alex Hammond
2D Artists: Carl Norton, Brad Wood, Milo Paterson, Chris Scott
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colourist: Seamus O’Kane