IKEA
Carousel
The kitchen is the busiest room in the house - if it doesn't work for everyone, it doesn’t work at all
The second ad in IKEA's 'the wonderful everyday' campaign, 'Carousel', directed by Keith Schofield through Caviar, is a dizzying and entertaining showcase of their latest kitchen goods.
The second ad in IKEA's 'the wonderful everyday' campaign, 'Carousel', directed by Keith Schofield through Caviar, is a dizzying and entertaining showcase of their latest kitchen goods.
Director:
Keith Schofield
Production Company:
Caviar
Agency:
Mother London
Keith Schofield
Production Company:
Caviar
Agency:
Mother London
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Created by Mother London, the 60-second spot features an every day family who manage to work together carrying out their daily tasks harmoniously even in a revolving kitchen, thanks to IKEA's practical products.
The ad, set to the upbeat track 'This Head I Hold' by Electric Guest, was filmed on a complex rotating rig and required skilful choreography. It was then up to The Mill to refine each shot and add a crisp spring feeling in the grade.
The ad, set to the upbeat track 'This Head I Hold' by Electric Guest, was filmed on a complex rotating rig and required skilful choreography. It was then up to The Mill to refine each shot and add a crisp spring feeling in the grade.
CreditsCredits
Agency
Agency: Mother London
Producer: Nicky Barnes
Creative Director: Tim and Freddie
Creatives: Nick and Dan
Production
Production Company: Caviar
Director: Keith Schofield
Producer: Dougal Messe
Editorial
Editing Company: Marshall Street Editors
Editor: Patric Ryan
Edit Assist: Elena De Palma
VFX & Design
VFX & Design: The Mill
VFX Producer: Tom Johnson
2D Lead Artist: Neil Davies
Colour
Colour: The Mill
Colourist: Seamus O'Kane
Colourist: Seamus O'Kane