Super Bowl 2014
Hyundai - Nice
Nice is the word. From O POSITIVE and INNOCEAN and directed by Jim Jenkins, Hyundai's Super Bowl spot is 'Nice'.
Smooth(ish) talking Johnny Galecki takes part in what we still can't decide is either a car chase or chat up line. Either way it ends in fire and explosions...!
Director:
Jim Jenkins
Production Company:
POSITIVE
Agency:
INNOCEAN
Campaign:
Super Bowl 2014
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Tara DeMarco, 2D lead artist, explains; "Jim shot great practical explosions, smoke and debris, so we used these elements alonside our CG landmines. And the end ramp scene was shot using an 80ft ramp, so we only had to add in a 'little' bit of extra danger, and flaming hoops to go through!"
Nice one.
CreditsCredits
Agency
Agency: INNOCEAN
Producers: Chris Schaldenbrand, Nicolette Spencer
Creative Directors: Greg Braun, Robert Prins, Max Godsil
Creatives: Aisha Hakim
Account Director: Nicole Timerson
Copywriter: Matt League
Production
Production Company: O POSITIVE
Record Company: Eleven Sound
Director: Jim Jenkins
Producer: Marc Grill
Director of Photography: Bojan Baze
Editorial
Editing Company: Arcade Editorial
Editors: Paul Martinez, Greg Scruton
VFX & Design
VFX & Design: The Mill
Executive Producer: Jo Arghiris
VFX Producer: Jessica Ambrose
Shoot Supervisor: Tara DeMarco
2D Lead Artist: Tara DeMarco
3D Lead Artist: Josh Hatton
2D Artists: Daniel Thuresson, Margolit Steiner, Glyn Tebbutt, Mike Ek
3D Artists: Yorie Kumalasari, James Ma, Brett Angelillis, Danny Yoon, MiltonRamirez, Phill Mayer, Rich Shalcross, Ray Popka, Rasha Shalaby
Matte Painting: Shannan Burkley
Production Coordinator: Jillian Lynes