Hudson Yards
Look Up
Looking Up is for the Dreamers. Related Companies worked with Mill+ director Rama Allen for 'Look Up,' a short promotional film to announce the Hudson Yards development to the world.
Director:
Rama Allen
Production:
Mill+
Agency:
Related Companies
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The Hudson Yards project is set to transform New York City's landscape with innovative architecture, mixed-use spaces, new parks, arts and culture, in between Chelsea and Midtown along the Hudson River. Written by Eric Chang and director Rama, the film seeks to capture not just the architecture, but the promise of shared human experiences.
The film sets the new neighborhood as a future stage to play out loves, lives and adventures, asking us to consider a change in our physical and emotional point of view. It asks us simply to "Look Up."
The final spot is a love letter to New York City, and acts as an anthem for the new Hudson Yards development.
CreditsCredits
Agency
Agency: Related Companies
Producer: Michael M. Samuelian
Production
Production: Mill+
Director: Rama Allen
Executive Producers: Danielle Amaral, Ian Bearce
Producer: Rich Schwab
Director of Photography: Jonathan Bregel
Editorial
Editing Company: The Mill
Editor: Ryan McKenna
VFX & Design
VFX & Design: The Mill
Executive Producers: Danielle Amaral, Ian Bearce
VFX Producer: Danielle Amaral
Creative Director: Rama Allen
2D Lead Artists: GiGi NG, Burtis Scott
3D Lead Artist: Eva Kuehlmann
3D Artists: Nicolas Couret-Chailloux, Olivier Varteressian, Laurent Giaume
Colourists: Sal Malfitano, Michael Rossiter