HP
Miranda
In 'Never Underestimate The Little Guy' and 'Miranda Cosgrove' for the HP Veer webOS smartphone, crowd pleasers Manny Pacquiao and Miranda Cosgrove demo the product's features as only they can do. Manny, an eight-division boxing world champion with 10 world titles, uses HP Veer's mobile internet and apps to make training easy anywhere, while Miranda uses them to keep her tied-in to fans, friends and family while she's on the road touring. The spots are created by Goodby Silverstein & Partners, directed by Harvest's Baker Smith and David Nutter, respectively, with VFX from The Mill L.A.
Director:
David Nutter
Production Company:
Harvest
Agency:
Goodby, Silverstein & Partners
Campaign:
HP Veer
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"The agency and editorial company worked hard to balance the product and the talent within the spot," Porter says. "The challenge was to make the stories engaging with the talent hidden. The viewer enjoys the knowledge of who the celebrity is for the visual and audio clues, and has the pay off be the final reveal of Manny or Miranda."
"As is often the case, our schedule was tight," Eim adds. "But it was great to be involved by the agency and the directors from the start. This made it possible for everything to come together seamlessly at the end."
CreditsCredits
Agency
Agency: Goodby, Silverstein & Partners
Producer: Sara Krider
Executive Producer: Cat Reynolds
CD/Co Chairman: Rich Silverstein
ECD/Associate Partner: Christian Haas
Associate Creative Directors: Will Elliot, Mark Sikes
Copywriter: John Kovacevich
Account Director: Amit Singh
World Wide Group Account Director: John Coyne
Director of Broadcast Production/Associate Partner: Cingy Fluitt
Account Manager: Philippa Cambell
Assistant Account Manager: Kerissa Chan
Production
Production Company: Harvest
Record Company: Human
Director: David Nutter
Executive Producer: Bonnie Goldfarb
Producer: Mala Vasan
Head of Production: Rob Sexton
Director of Photography: Simon Duggan
Production Designer: Charles Infante
Editorial
Editing Company: Arcade
Editor: Christjan Jordan
Edit Assists: Andrew Leggett, Pete D’Andrea
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Sabrina Elizondo
Shoot Supervisors: Becky Porter, Phil Crowe
2D Lead Artist: Sarah Eim
3D Lead Artist: Adam Carroll
2D Artists: Syam Sundar, Tony Barger
Lead Nuke Artist: Becky Porter
Nuke Artists: Brendan Smith, Daniel Lang
Designers: Tom O’Neil, Brian Hayes, Jen Stavish