Honda Civic
Decisions
W+K London and HLA's Simon Rattigan team up for this stunning new Honda Civic spot 'Decisions'.
"This was a particularly interesting grade as not only did we need to make each scene look beautiful and unique but making them sit together with one image upside down, with the whole composition of the image changed, so too would the feel of the grade," Says James Bamford who graded the spot, "Luckily with the clever use of the Baselight we were able to grade the images in situ."
Director:
Simon Rattigan
Production Company:
HLA
Agency:
W+K London
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The rotation of the image to provide the reflection of the car is a key aspect of the ad. For this, tests had to be done to see what canvas size was needed to ensure that when the image was rotated it didn't move off the edge of the picture."It was great to work with Simon and W&K and it was interesting to use the spin technique which was something I hadn't seen done before," Says Mill 2D lead.
CreditsCredits
Agency
Agency: W+K London
Producers: Anna Smith, Gemma Knight
Creatives: Al Merry, Ben Everitt
Production
Production Company: HLA
Director: Simon Rattigan
Producer: Mike Wells
Director of Photography: Bob Pendar-Hughes
Editorial
Editing Company: The Quarry
Editor: Bruce Townend
Edit Assist: Ed Enayat
VFX & Design
VFX & Design: The Mill
VFX Producer: Gemma Humphries
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford