Hennessy
Manny Extended Version
In the first of Droga 5's multi-spot, Wild Rabbit campaign for Hennessy, "Manny" introduces us to the Wild Rabbit of Manny Pacquiao. A symbol of that elusive motivation that drives us to succeed, the Wild Rabbit is subtly depicted as the guiding force behind the champion athlete's many successes-from humble beginnings to boxing superstar to congressman in the Philippine Parliament.
Director:
Johnny Green
Production Company:
Hungryman
Agency:
Droga 5
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With "Manny", The Mill was presented with the challenge of working the silent presence of the rabbit into the spot using shadow play and atmospherics without ever truly revealing what it is we are seeing.
"Due to most of the rabbit shots being shot at night, we were able to play with hiding the rabbit in shadows and dark areas, just catching subtle glimpses," explains Lead Flame artist, Danny Morris. To add to the overall feel, artists composited CG grass interaction and birds where they felt it needed it.
The imaginative combination of Droga5, Johnny Green and The Mill's unique storytelling ability blend together seamlessly to create this powerful, dark and mysterious film.
CreditsCredits
Agency
Agency: Droga 5
Producers: David Droga, Sally Ann Dale, Ben Davies
Creative Directors: Ted Royer, Nik Studzinski
Creatives: Maja Fernqvist, Joakim Saul, Kim Mok, Alexander Nowak, Ryan Hotelting
Account Director: Steven Panariello
Associate Producer: Sarah Frances Hartley
Copywriter: Feliks Richte
Production
Production Company: Hungryman
Record Company: Wave
Director: Johnny Green
Executive Producers: Matt Buels, Kevin Byrne
Producer: Robert Bray
Editorial
Editing Company: Speade
Editor: Sam Sneade
Edit Assist: Ellie Johnson
VFX & Design
VFX & Design: The Mill
Executive Producer: Rachel Stones
Creative Director: Dan Williams
2D Lead Artist: Danny Morris
3D Lead Artist: Jeffrey Dates
2D Artists: Kyle Cody, Jade Kim
Animation: Jeff Lopez, Joshua Merck, Alex Allain, Sauce Vilas, Rob Somers
Lighting/Rendering: Ajit Menon, Andres Aguiguren, Dave Alonzo, Sandor Toledo, Laurent Makowski
Effects: Jimmy Gass, Ryan Hussein
Tracking: Justin Maynard
Modeling: Paul Liaw
Character Td: Bradley Gabe
Character Design: Tim Haldeen
Design: Jason Salo, Marco Giampolo
Assistant Producer: Orlaith Finucane
Colour
Colour: The Mill
Colourist: Fergus McCall
Assistant Colourists: DJ Miranda, Josh Bohoskey
Colourist: Fergus McCall
Assistant Colourists: DJ Miranda, Josh Bohoskey