Heineken
The Odyssey
In 'The Odyssey' directed by Tom Kuntz out of MJZ, we see a suave castaway board a ship and charm his way across the cruise liner, entertaining all of the passenger and staff on the way. But surely this can't be just one man? From rope climbers to tap dancers, rail sliders to lady-throwers and pool divers, the men in this campaign are all quite unique - apart from their beards that is.
Director:
Tom Kuntz
Production Company:
MJZ
Agency:
Wieden + Kennedy Amsterdam B.V.
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The Mill were thrilled to collaborate once again with Weiden & Kennedy Amsterdam on the latest installment in the evolution of the Heineken campaign. This ad celebrates that every man is legendary at something and it is the first time in Heineken's history that the premium beer brand has cast non-actors in its commercial to play the central protagonists.
Lead 2D artist Jay Bandlish comments on the collaboration with Weiden & Kennedy 'It was fantastic working with the W&K team once again collaborating on Heineken. This epic spot was shot in a car park by the beach in Barcelona on a 30ft scaffolding. Our job was to make it look like the actors were travelling on a cruise liner in the middle of the ocean. Once the edit was signed off we had a separate elements shoot in Lisbon to replicate all of the camera angles and heights in order to replace the static ocean seen in the majority of the shots in the ad. Due to an unfortunate spell of bad weather during the 7 day shoot, we also replaced the skies and added clouds to many of the shots to keep consistency. Along with a few set extensions to make the boat look bigger, a fully CG boat, CG ocean for the opening shot, a CG bird and a bit of clean up, I'm happy to say there was no work done to any of the legends' performance. That was all for real!'
What's your legendary talent?
Lead 2D artist Jay Bandlish comments on the collaboration with Weiden & Kennedy 'It was fantastic working with the W&K team once again collaborating on Heineken. This epic spot was shot in a car park by the beach in Barcelona on a 30ft scaffolding. Our job was to make it look like the actors were travelling on a cruise liner in the middle of the ocean. Once the edit was signed off we had a separate elements shoot in Lisbon to replicate all of the camera angles and heights in order to replace the static ocean seen in the majority of the shots in the ad. Due to an unfortunate spell of bad weather during the 7 day shoot, we also replaced the skies and added clouds to many of the shots to keep consistency. Along with a few set extensions to make the boat look bigger, a fully CG boat, CG ocean for the opening shot, a CG bird and a bit of clean up, I'm happy to say there was no work done to any of the legends' performance. That was all for real!'
What's your legendary talent?
CreditsCredits
Agency
Agency: Wieden + Kennedy Amsterdam B.V.
Producer: Elissa Singstock
Creative Directors: Mark Bernath, Eric Quennoy
Creatives: Thierry Albert, Faustin Claverie
Account Director: Henrik Edelbring
Copywriter: Toby Moore
Production
Production Company: MJZ
Record Company: Grand Central
Director: Tom Kuntz
Executive Producer: Debbie Turner
Producer: Suza Horvat
Sound Designer/Mixer: Raja Sehgal
Editorial
Editing Company: The Whitehouse
Editor: Russell Icke
Edit Assist: James Forbes-Robertson
VFX & Design
VFX & Design: The Mill
VFX Producer: Rachel Stones
Shoot Supervisors: Jay Bandlish, David Fleet
2D Lead Artist: Jay Bandlish
3D Lead Artist: Dave Fleet
2D Artists: James Pratt, Paul Downes, Andrew Curtis, Davide Pascolo, Arianna Lago, Andy Dill, Cameron Smither
3D Artists: Paul Donnellan, Michael Balthazart, Arthur Larsen, Andreas Greichen, Joakin Riedinger, Sauce Vilas, Adam Darrah, Michael O'Donoghue, Anthony Northman, Anthony Guiry, Carlos Fraiha, Ivor Griffin, Benoit Moranne, Benoit Gielly, Benoit Moranne, Tom Bussell, Jon Wood, Sergio Xisto, James Mulholland, Jessica Soderstrom, Tom Raynor, Alberto Lara