Heineken
Crack The Case
The spot sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken commercial for the very first time along with appearances by some classic Bond baddies.
Working alongside the creatives at W+K Amsterdam and MJZ's Matthijs Van Heijningen, The Mill's work included the colossal house of cards scene, along with CG, matte paintings and environments.
Working alongside the creatives at W+K Amsterdam and MJZ's Matthijs Van Heijningen, The Mill's work included the colossal house of cards scene, along with CG, matte paintings and environments.
Director:
Matthijs van Heijningen
Production Company:
MJZ
Agency:
Wieden +Kennedy Amsterdam
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The Mill's VFX Producer Paul Schleicher says "When we got the brief, we couldn't wait to get started on another epic project for Heineken. It's full of non stop action in true Bond and Heineken style."
The scale of the project called on The Mill's team to come up with some new ways of working. They decided to use Vue software for generating a series of landscapes used for full cgi exterior shots as well as the exteriors seen through the windows on the train. Using these pioneering technologies combined with more traditional matte paintings and shot elements helped the team get the results needed.
The spot is part of a larger 'Crack the Case' campaign that will be rolling out worldwide on multiple platforms and the online film will also include a personalized interactive experience.
The scale of the project called on The Mill's team to come up with some new ways of working. They decided to use Vue software for generating a series of landscapes used for full cgi exterior shots as well as the exteriors seen through the windows on the train. Using these pioneering technologies combined with more traditional matte paintings and shot elements helped the team get the results needed.
The spot is part of a larger 'Crack the Case' campaign that will be rolling out worldwide on multiple platforms and the online film will also include a personalized interactive experience.
CreditsCredits
Agency
Agency: Wieden +Kennedy Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors: Thijs Biersteker, Adrien Bindi
Copywriter: Dan Maxwell
Agency Producers: Tony Stearns, Niko Koot
Head of Production: Erik Verheijen
Planner: Stuart Parkinson
Connections Planner: Richard Oldfield
Creative Technologist: Paul Skinner
Group Account Directors: Clay Mills, Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Print Producer: Sharon Kwiatkowski
Design Director: Joe Burrin
Designer: Anthony Fabre
Digital Producers: Arnaud Ronquillo, Tristan Parker
Digital Editors: Rene Pannevis, Robin Pijpers
Project Manager: Sharon Kwiatkowski
Business Affairs: Barrie Williams
Production
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Debbie Turner
Producer: Chris McBride
Director of Photography: Joost van Gelder
Audio post: Grand Central Studios
Sound designer/mixer: Raja Sehgal
Music Company: Agoraphone
Artist / Title: Gin Wigmore ”Man Like That”
Music Supervisor: Beth Urdang
Editorial
Editing Company: Hagon
Editor: Jono Griffith
VFX & Design
VFX & Design: The Mill
VFX Producer: Paul Schleicher
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Jay Bandlish
3D Lead Artist: Jordi Bares
2D Artists: Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Siro Valente, Roisin, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke)
3D Artists: Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carvalho, Marta Carbonell, Stuart Turnbull, David Hempstead, Natalie Rocks, Julien Legay, Francois Roisin, Jake Flint, Kwai Ip, Carlos Fraiha, James Mulholland, Adam Darrah, Max Puentes Rivera
Concept Art: Jimmy Kiddell, Melanie Climent, Nathan Mckenna
Matte Painting: Can Yigit Sanalan, Jiyoung Lee, Henrik Holmberg, Callum Strachan, Turlo Griffin
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent