Hay Day
Cowboy
The Mill loved collaborating with Barton F. Graf 9000 LLC, the marketing and game teams at Supercell, and Noam Murro of Biscuit Filmworks to promote Supercell's "Hay Day" in the brilliant "Cowboy", the first spot in the new campaign, starring Craig Robinson.
It's a funny tale of one man and his…well, pig sidekicks!
Director:
Noam Murro
Production Company:
Biscuit Films
Agency:
Barton F. Graf 9000
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The artists at The Mill provided a host of CG farmyard animals for the campaign of the hugely popular iPhone and Android game.
Chris Bayol, lead 3D artist, commented: "It was an incredibly interesting challenge making a cartoony design look photo-real and believable: just a small part of the process was using skin simulations, making the skin wobble and stretch as it would on a real animal."
Jacob Bergman, lead 3D artist, further explained: "We wanted to maintain the recognizable style of the game and keep it simple whilst playing with the comedy and having fun with the animation. The script itself is full of funny moments, so it was a joy to get into the animation of it.
The pig is a very faithful character, so we played off that dog-like devoted vibe with features like tail-wagging, head-shaking, sitting at his owner's side, ears flopping, eating corn like a dog would a bone - plus giving him the ability to break into a big grin! He's a very likable character that people can connect with, so the interaction between Craig and the pig was really important to create that relationship."
It's a great spot to kick-off the campaign - just don't question the pig distributing bacon in too much depth...
CreditsCredits
Agency
Agency: Barton F. Graf 9000
Producer: Amanda Revere
Creative Directors: Scott Vitrone, Ian Reichenthal
Creatives: Matty Smith, Joey Ianno
Account Director: Kate Fox
Founder/Chief Creative Officer: Gerry Graf
Production
Production Company: Biscuit Films
Record Company: Heard City
Director: Noam Murro
Executive Producer: Collen O’ Donnell
Producer: Cindy Becker
Director of Photography: Eric Shmidt
Editorial
Editing Company: Rock Paper Scissors
Editor: Steward Reeves
Edit Assist: Luke McIntosh
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer (Color): Dee Allen
Producer: Dan Roberts
Shoot Supervisors: Chris Knight, Robert Sethi, Chris Bayol, Jacob Bergman
Creative Directors: Chis Knight, Robert Sethi
2D Lead Artist: Chris Knight
3D Lead Artists: Chris Bayol, Jacob Bergman
2D Artists: Adam Lambert, Jake Maymudes, Lisa Ryan, Asif Haque
3D Artists: Billy Vu Lam, Jonah Austin, Rob House, Tamara Garabedian, Tyler Mele, Barry Dempsey, Nick Lines, Carl Harders, Chris Goodrich, Danny Yoon, Jason Jansky, Bridget Warrington, Juan Zavala, Mike Di Nocco, Phil Mayer, Sharlene Lin Sun Chung, Yori Kumalasari, Ed Boldero, Michael Chapman, Alaina Hower, Katie Yancey
Matte Painting: Gawain Liddiard, Thom Price, Itai Mueller, Rasha Shalaby
Previs: Matt Neapolitan
Art Support: Jeff Langlois, Ashley Forbito
Production Coordinator: Antonio Hardy
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall