The Guardian
Three Little Pigs
Directed by Rattling Stick's Ringan Ledwidge, the commercial aims to illustrate The Guardian's new model of journalism by recognising all of the different ways in which people consume news in the digital age. The spot premiered across the Channel 4 network at 10.10pm last night following an on-air teaser campaign, and will remain exclusively on the channel.
Director:
Ringan Ledwidge
Production Company:
Rattling Stick
Agency:
BBH London
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David Kolbusz, creative director, BBH, said: "We wanted to help consumers better understand how The Guardian's practice of Open Journalism actually worked. As massive fans of the brand it was an exciting, yet daunting challenge. In the end, we settled on what is essentially a product demo. We just tried to make it as entertaining as possible."
Our VFX team helped give the spot its dramatic effect with everything from Mick Vincent's atmospheric grade, to the motion graphics and animations used to bring the digital elements to life, and 3D work to give the pigs' heads added expression and detail.
Our VFX team helped give the spot its dramatic effect with everything from Mick Vincent's atmospheric grade, to the motion graphics and animations used to bring the digital elements to life, and 3D work to give the pigs' heads added expression and detail.
CreditsCredits
Agency
Agency: BBH London
Producer: Davud Karbassioun
Creative Director: David Kolbusz
Creatives: Matt Fitch & Mark Lewis
BBH head of strategy: Jason Gonsalves BBH team director: Ngaio Pardon BBH team manager: Alex Monger BBH team assistant: Katie Burkes
Production
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Chris Harrison
Director of Photography: Franz Lustig
Editorial
Editing Company: Work Post
Editor: Rich Orrick
Edit Assist: Ellie McNaughtan
VFX & Design
VFX & Design: The Mill
VFX Producer: Gemma Humphries
Shoot Supervisor: Gary Driver, Dave Fleet
2D Lead Artists: Gary Driver
3D Lead Artists: Dave Fleet
2D Artists: Adam Lambert
3D Artists: Tom Bolt, Jonathan Wood, Adam Droy, Luke Tickner, Alberto Lara, Iker De Los Mozos, Natalie Rocks, Adam Darrah
Assist: Zoe Cassey
Motion Graphics: Ivo Sousa
Art Department: Adam Brandon
Rotoscoping: Robert Granger
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent
AwardsAwards
