Got Milk?
Pass The Milk
With his fondness for commercials that seem effortlessly choreographed, director Oskar Holmedal of StyleWar worked with The Mill to achieve some impressively seamless transitions as a large carton of milk passes from one family location to another.
The Mill team successfully aligned the elements of the transitions despite not being in control of things like variations in lighting.
The Mill team successfully aligned the elements of the transitions despite not being in control of things like variations in lighting.
Director:
Oskar Holmedal/Style War
Production Company:
Smuggler
Agency:
Lowe/Deutsch
Read MoreRead Less
The inherently frenetic movement of a hand-held camera helped, but as with all transitions, they are either seamless or they're not. Lead Flame artist Westley Sarokin reckons: "The success of the visual trickery can be chalked up to the meticulous stabilising and tracking of plates, and tracking elements of light and shadow to disguise the transitions."
CreditsCredits
Agency
Agency: Lowe/Deutsch
Producer: Veronica Beach, Crissy Cicco
Creative Director: Bernie Hogya
Creatives: Bryan Johnson, Bibi Lotter
Production
Production Company: Smuggler
Director: Oskar Holmedal/Style War
Executive Producer: Patrick Milling Smith, Brian Carmody, Allison Kunzman, Lisa Rich
Producer: Tim Kerrison
Editorial
Editing Company: General Editorial
Editor: Noah Herzog
VFX & Design
VFX & Design: The Mill
Executive Producers: Charlotte Arnold, Sue Troyan
VFX Producers: Derek MacLeod, Claudia Guevara
2D Lead Artist: Westley Sarokin
2D Artists: Gavin Wellsman, Randy McEntee, Davide Mu�Forcada
Assist: Gigi Ng
Colour
Colour: The Mill
Colourist: Damien Van Der Cruyssen
Colourist: Damien Van Der Cruyssen