Google Plus
Tom
The 90-second spot, entitled 'Google+ Tom', has the resonant voice of Benedict Cumberbatch reading 'The Seven Ages of Man' from 'As You Like It' by William Shakespeare. As the story unfolds we follow the life of Tom, an everyman, as he lives and shares his life on the Google+ platform.
Director:
Simon Ellis
Production Company:
Mad Cow
Agency:
Adam and Eve
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Mill editor Charlotte Carr and a team of AFX animators worked tirelessly to ensure every minute detail was accurate even down to the pixels and smiley faces.
The Mill also created the final edit, the visual effects, the UI animations and it was all finished up colourist Aubrey Woodiwiss.
Luke Colson, who produced the spot, explains: "It's a great honour to work with Ben and his very clever team at Adam and Eve and Simon Ellis. Allowing Google+ to work alongside the voiceover from Benedict Cumberbatch was a pure stroke of genius."
CreditsCredits
Agency
Agency: Adam and Eve
Creative Director: Ben Priest
Creatives: Aidan McLure, Laurent Simon
Account Director: Beth Bentley and Alex Heisz
Production
Production Company: Mad Cow
Director: Simon Ellis
Producer: Jonas Blanchard
Editorial
Editing Company: Marshall Street / The Mill
Editor: Spencer Ferszt (Marshall Street), Charlotte Carr (The Mill)
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Luke Colson
2D Lead Artists: Dom Burgess
2D Artists: Klaudia Dragowska
Matte Painting: Ross Urien, Mel Climent
2D Animation: Russell Etheridge
Colour
Colour: The Mill
Colourist: Aubrey Woodwiss