Richard Lyons, lead 2D artist, explains "'Play your heart out' was fun and challenging. From the vast amount of licensing issues for the content to constantly working on a shapeshifting edit, that was being shared between Jono Griffith and ourselves. On top of the content in the spot, we were called on to create full on hollywoodesque falling skyscraper scenes, a giant 'Clifford the Red Dog', as well as multiple matte paintings of Tokyo skylines."

Iwan Zwarts, lead 2D artist, added: "This job was a great creative partnership. Our flame's speed and responsiveness was an integral part of our creative process. The entire team here worked side by side with Jono Griffith the editor and BBH creatives to bring it all together in the Flame Suite. Everyone was really geared up to be involved from our 2D, 3D and Mill+ teams to generate the content and to create another great Google spot for Holidays."