Gillette
Rusty Bottoms
Gillette's music video 'Rusty Bottoms' is the cheeky ballad of an easy-going cowboy and his single qualm in life. Country singer Robert Ellis hits the right tone in this hilarious spot created in collaboration with Grey, Dirty Robber director Andrew Hines and The Mill.
Director:
Andrew Hines
Production Company:
Dirty Robber
Agency:
Grey New York
Read MoreRead Less
According to a survey conducted by Gillette (source), 35 percent of American men blame shaving messes as a frequent cause of arguments with their significant other. Gillette Fusion ProGlide Sensitive 2-in-1 can is here for the rescue! No more messes. No more rust.
Mill designer Clemens den Exter created the rustic titles in the video, using a country-western look to match the song and barnyard environment. The compositing team added the crossfade transitions, rusty bottom overlays and enhanced the shower of pollen and lens flares for the dreamy, retro look.
Gillette helps you avoid a life of arguments, rusty bottoms and leaky nozzles.
CreditsCredits
Agency
Agency: Grey New York
Producer: Dante De Parma
Production
Production Company: Dirty Robber
Director: Andrew Hines
Executive Producer: Jason Puris, Chris Uettwiller
Producer: Michelle Larkin
Director of Photography: Jeff Bierman
Singer: Robert Ellis
Editorial
Editing Company: Coyote & No6
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
VFX Producer: Mike Pullan
2D Lead Artist: Jade Kim
2D Artists: Aron Baxter, Chris Sonia
Design
Designer: Clemens den Exter