Geico
Tree Limb
The four spots - Parking Deck, Pothole, Tree Limb, and Fender Bender - are irresistibly funny thanks to The Mill's clever and subtle anthropomorphising of a couple of garage pipes, a pothole, two tree branches, and a car fender, all of whom damage a vehicle then try to talk their way out of trouble in marvellously characterful and perfectly synched voices.
Director:
Randy Krallman
Production Company:
Smuggler
Agency:
Martin Agency, Richmond, VA.
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'It was a fine line between realism and comedy,' says The Mill Flame artist Gavin Wellsman, who worked closely with the Martin Agency's creatives and Smuggler director Randy Krallman to strike just the right balance. 'The characters have to come alive through the CG mouths. If we'd pushed them too far they would have become too cartooney.'
CreditsCredits
Agency
Agency: Martin Agency, Richmond, VA.
Producer: Molly Souter
Creative Director: Steve Bassett
Creatives: Todd Brusnighan, Kevin Thoem
Production
Production Company: Smuggler
Director: Randy Krallman
Executive Producers: Patrick Milling, Smith Brian Carmody, Lisa Rich, Allison Kunzman
Producer: Cory Berg
Director of Photography: Jo Willems
Editorial
Editing Company: Mackenzie Cutler
Editor: Ian Mackenzie
Colour
Colour: The Mill
Colourist: Tim Massick
Colourist: Tim Massick
VFX & Design
VFX & Design: The Mill
VFX Producer: Dan Roberts
2D Lead Artist: Gavin Wellsman
3D Lead Artist: Yann Mabille
3D Artists: Gregory Gangemi, Young Lee
Assist: Anu Nagaraj
