Directed by Hungry Man's Wayne McClammy and from The Martin Agency, 'Horror Movie' is the first installment of Geico's new 'It's What You Do' campaign.
In true Geico style, this new tag line is explored through funny modern references.
Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
The Martin Agency
If you want to save money on car insurance, you switch to Geico. It's what you do. And if you're a teen in a horror movie? Then you make bad decisions and go where the killer is obviously hiding. It's what you do.
The Mill worked with Wayne and The Martin Agency to bring the horror parody to spooky life (most likely quickly followed by a gory death for the main characters…) and the hazy film was graded by The Mill's Fergus McCall to set the tense slasher movie mood.
The Texas Chain Saw Massacre would have been a very short movie if these four numskulls had been making the decisions in it.
Agency: The Martin Agency
Producer: Sam Tucker
Chief Creative Officer: Joe Alexander
VP / Group Creative Director: Wade Alger
Senior Vice President /Creative Director /Art Director: Sean Riley
Creative Director: Steve Bassett
Senior Copywriter: Ken Marcus
Account Director: Brad Higdon
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Producer: Nate Young
Director of Photography: Bryan Newman
Editing Company: Mackenzie Cutler
VFX & Design: The Mill
VFX Producers: Sumer Zuberi & Colin Blaney
Shoot Supervisor: Randy McEntee
2D Lead Artist: Randy McEntee
3D Lead Artist: Kevin Ives
3D Artist: Sandor Toledo