Gatorade
Chris
TBWA\Chiat\Day and The Mill continue Gatorade's C-Store campaign with 'Chris', starring Peyton Manning and directed by Jody Hill of Caviar.
Paying for a Gatorade at this convenience store requires a different currency: sweat. With too many customers attempting to buy the product without a drop to offer, the refrigerators have been locked.
Paying for a Gatorade at this convenience store requires a different currency: sweat. With too many customers attempting to buy the product without a drop to offer, the refrigerators have been locked.
Director:
Jody Hill
Production Company:
Caviar
Agency:
TBWA\Chiat\Day
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When the store's newest customer tries to reason with the clerk, he receives a brief lecture on athleticism and swift denial. When a certain manager named Peyton shows up, he's still denied - but at least he has a good story to tell.
A mix of scripted and improvised comedy, lead 2D artist Robin McGloin explains: "A few of the people in the store were actually real people caught on hidden cameras. We did a first batch of spots and it worked out so well that we ended up doing more."
Catch more Gatorade spots here.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Producer: Tim Newfang
Creative Director: Jayanta Jenkins
Creatives: Dave Estrada, Nick Ciffone
Planning Director: Martin Ramos
Managing Director: Peter Ravailhe
Production
Production Company: Caviar
Record Company: Lime Studios
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Director of Photography: Michael Svitak
Editorial
Editing Company: HutchCo Technologies
Producer: Jane Hutchins
Editor: Jim Hutchins
Edit Assist: Joaquin Machado
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy
2D Lead Artists: Robin McGloin, Scott Johnson
2D Artists: Patrick Munoz, Scott Wilson
Colorist: Nick Sanders
Telecine Producers: Natalie Westerfield, Diane Valera
Production Coordinator: Jillian Lynes