Gatorade
Made in New York
Gatorade honors Derek Jeter's career with 'Made in New York,' a moving send-off directed by Henry Alex-Rubin of Smuggler in collaboration with TBWA\Chiat\Day and The Mill. Accompanied by Frank Sinatra's 'My Way,' a song Jeter chose himself, the sporting legend opts to walk to work - a happy surprise to overjoyed fans along the way. The last shot anticipates a bittersweet goodbye and final hat-tip to thousands of supporters. 2D lead artist Jason Bergman and 3D lead artist Nick Lines brought Jeter's fan-base to life while preserving the reverence of the black and white spot.
Director:
Henry Alex-Rubin
Production Company:
Smuggler
Agency:
TBWA\Chiat\Day
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Bergman spoke to us about the technical aspect: "It's a 60-shot sequence, which is pretty huge. By shooting anamorphic and working with Hiero we really tested the limits of what Hiero is capable of. With a spot like this, it's always a fun challenge as a VFX artist to put in lots of detail and effort while making sure it looks subtle to the viewer. We want it to be so good that you don't notice the effects. Lines notes that the crowd for this spot was anything but generic: "The crowd is tailored to the shots and the action. We went back and forth with a few variations to make sure their reactions were authentic. This is a Jeter crowd - a Yankees crowd." Adds Bergman: "We got the opportunity work on a very well-shot, well-directed spot for one of the most recognizable icons in the game. It's truly an honor to be a part of the team to say goodbye to him in a beautiful and artistic way."
Jeter's final game is scheduled for September 28 in Boston.
Jeter's final game is scheduled for September 28 in Boston.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Executive Producer: Sarah Patterson
Assistant Producer: Garrison Askew
Project Manager: Parker Adame
Managing Director: Peter Ravailhe
Brand Director: Sarah Lamberson
Account Supervisor: Robyn Baker
Assistant Account Executive: Michael Seide
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Jerry Neill
Production
Production Company: Smuggler
Record Company: Lime
Director: Henry Alex-Rubin
Partners: Patrick Milling Smith, Brian Carmody
Chief Operating Officer: Lisa Rich
Executive Producer: Lisa Tauscher
Head of Production: Andrew Colon
Producer: Drew Santarsiero
Director of Photography: Enrique Chedlak
Editorial
Editing Company: Rock Paper Scissors
Executive Producer: Dave Sellars
Editor: Damion Clayton
VFX & Design
VFX & Design: The Mill
Executive Producer: Enca Kaul
VFX Producer: Melody Alexander
Shoot Supervisor: Wyatt Savarese
2D Lead Artist: Jason Bergman
3D Lead Artists: Wyatt Savarese, Nick Lines
2D Artist: Sarah Eim
3D Artist: Hassan Taimur
Motion Graphics: Justin Sucara
Production Coordinator: David Lawrence