Gatorade
Lightning Bolt
Teaming up with MJZ's Matthijs Van Heijningen, The Mill LA recently completed work for TBWA Chiat Day on Gatorade's "Lightning Bolt" campaign.The Mill LA was charged with blending and transitioning footage shot on the Alexa with historical sports footage that even the least hip American can recognize.
"The Story of G is about recreating history," saysMill VFXproducer Enca Kaul.
"The Story of G is about recreating history," saysMill VFXproducer Enca Kaul.
Director:
Matthijs Van Heijningen
Production Company:
MJZ
Agency:
TBWA Chiat Day
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"We utilized a variety of 2D, 3D, matte painting and motion graphics for this piece - it was really cool how it all came together."
The transitions were so intense that it took about 5 senior flame ops to complete and over 12 shots required crowd duplication and build out using Massive. To give a historical look to the film the footage was laid down to VHS tape so we could degrade it and match it to the historical footage in the Jordan dunk sequence. We love Jordan so we watched these clips over and over!
"This job proved to be exceptionally difficult in the time allowed, marrying live action shots with plates shot on set to complete seamless transitions," says senior flame artist at Mill LA, Bill Higgins. "Once the transitions were completed, the final look was comped in to match the live action material from all the various era's from the 60's film look which started off as alexa raw - 80's video to modern day."
This large scale project was months in the making, starting with PreVis concepting, and turned out to be a feel good, historical look into sports history.
The transitions were so intense that it took about 5 senior flame ops to complete and over 12 shots required crowd duplication and build out using Massive. To give a historical look to the film the footage was laid down to VHS tape so we could degrade it and match it to the historical footage in the Jordan dunk sequence. We love Jordan so we watched these clips over and over!
"This job proved to be exceptionally difficult in the time allowed, marrying live action shots with plates shot on set to complete seamless transitions," says senior flame artist at Mill LA, Bill Higgins. "Once the transitions were completed, the final look was comped in to match the live action material from all the various era's from the 60's film look which started off as alexa raw - 80's video to modern day."
This large scale project was months in the making, starting with PreVis concepting, and turned out to be a feel good, historical look into sports history.
CreditsCredits
Agency
Agency: TBWA Chiat Day
Producers: Sarah Patterson & Katie Lambrecht
Creative Directors: Brent Anderson, Jayanta Jenkins
Creatives: Renato Fernandez, Gustavo Sarkis, Guto Araki
Account Director: Blake Crosby
Production
Production Company: MJZ
Director: Matthijs Van Heijningen
Executive Producer: Scott Howard
Producer: Betsy Oliver
Director of Photography: Greig Fraser
Editorial
Editing Company: Union Editorial
Editor: Jono
Edit Assist: Joshua Kirchmer
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producers: Will Lemmon & Enca Kaul
Shoot Supervisor: Bill Higgins
2D Lead Artist: Bill Higgins
3D Lead Artist: John Leonti
2D Artists: Tara Demarco, Elad Offer, Tim Bird, Trent Shumway, Ben Smith, Beak
3D Artists: Ed Hicks, Blake Sullivan, Hassan Taimur, Thom Briggs, Chris Barischoff, Tim Hanson, Hartwell Durfor, James Ma
Assist: Steve Cokonis
Matte Painting: Thom Price
Motion Graphics: Justin Sucara, Greg Park, Tom ONeill
Art Department: Kevin Flores, Scott Wilson
Production Coordinator: Benjamin Sposato
Colour
Colour: The Mill
Colourist: Adam Scott
Colourist: Adam Scott