Gatorade
Jordan Dunk - Performance Art
Three new flavors of the sports drink have been created to celebrate the former Bulls player's entry into the Basketball Hall of Fame. In a live, street art event, thousands of Gatorade bottles were carefully positioned and back lit on a baseball court in downtown Chicago to reveal the iconic 'slam dunk' image.
Director:
Glue Society
Production Company:
Radical Media
Agency:
TBWA Chiat Day
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As well as helping with pre-planning for the shoot which took place over the course of 16 hours in The Bull's hometown, our compositing team also crafted the CG components so that they took on the qualities of macro photography by adding bloomed highlights and chromatic splits.
Thirsty work!
Thirsty work!
CreditsCredits
Agency
Agency: TBWA Chiat Day
Producer: Sarah Patterson
Production
Production Company: Radical Media
Director: Glue Society
Executive Producer: Barbara Benson
Editorial
Editing Company: Venice Beach Editorial
Editor: Rick Shambaugh
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Lee Pavey
Shoot Supervisor: Aaron Grove
2D Lead Artist: Billy Higgins
3D Lead Artist: Aaron Grove