Gatorade
Hard Work
This rhythmic spot from Gatorade, titled 'Hard Work', gives us sweat, practice and dedication - all the good stuff that goes into winning. TBWA/Chiat/Day and Josh & Xander lead us through a 'day in the life' of world-class sports stars including Serena Williams, Robert Griffin III and Derek Jeter.
Director:
Josh & Xander
Production Company:
@Radical.Media
Agency:
TBWA/Chiat/Day
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Adam Lambert was our 2D Lead on the project and told us "the most challenging part of this job was the stadium shot where you see 'Winning Is' on the seating which was a collaboration of matte paintings. We had to 3D track the shot then project the new stadium onto the existing one."
"The whole goal was to make this commercial as believable and fast-paced as possible: it's not about the effects but about telling a story", Lambert concluded. If you can watch it and not tap your toes we're impressed.
"The whole goal was to make this commercial as believable and fast-paced as possible: it's not about the effects but about telling a story", Lambert concluded. If you can watch it and not tap your toes we're impressed.
CreditsCredits
Agency
Agency: TBWA/Chiat/Day
Creative Director: Jayanta Jenkins Associate Creative Director: Chris Hutchinson, Driscoll Reid
Creatives: Copy Writer: Scott Cleveland Art Director: Pierce Thiot
Executive Producer: Sarah Patterson Assistant Producer: Garrison Askew
Production
Production Company: @radical.media
Record Company: stimmung
Director: Josh & Xander
Executive Producer: Jim Bouvet
Producer: Rob Stark
Head of Production: Cathy Dunn
Editorial
Editing Company: Rock Paper Scissors
Editor: David Brodie
Edit Assist: Dustin LaForce, Niles Howard
VFX & Design
VFX & Design: The Mill
VFX Producer: Dan Roberts
2D Lead Artist: Adam Lambert
3D Artist: Alaina Hower
Assist: Robert Murdock, Patrick Munoz, Steve Miller, Steve Gibbons
Matte Painting: Andy Wheater, Shannan Burkley
Senior Executive Producer: Sue Troyan
Colour
Colour: The Mill
Colourists: Adam Scott, Gregory Reese, Shane Reed
Colourists: Adam Scott, Gregory Reese, Shane Reed