Gatorade
Float
Float' contains slow motion footage of sportsmen and women who appear suspended in mid air in displays of athletic prowess. The message behind the ad of course being that the low calorie drink helps you 'float like a butterflysting like a bee' just like Serena Williams and Dwayne Wade who feature in the spot.
A Phantom camera was used to capture the specially shot scenes at 1000 frames per second on location in both LA and Miami.
A Phantom camera was used to capture the specially shot scenes at 1000 frames per second on location in both LA and Miami.
Director:
Adam Berg
Production Company:
Smuggler
Agency:
TBWA Chiat Day
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Our very own Giles Cheetham, Flame Artist, led the team of compositors and notes, "It was great to be working alongside Adam who is a fantastic director and also Director of Photography Joost Van Gelder whom we worked with on the Cadillac 'Re-ignition' job which was also so beautifully shot."
CreditsCredits
Agency
Agency: TBWA Chiat Day
Producer: Sarah Paterson
Creative Director: Jayanta Jenkins
Creative: Donna LaMar
Account Director: Jiah Choi
Production
Production Company: Smuggler
Director: Adam Berg
Executive Producer: Brian Carmody
Producer: Emma Wilcockson
Director of Photography: Joost Van Gelder
Editorial
Editing Company: White House Post
Editor: Paul Hardcastle
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
2D Lead Artist: Giles Cheetham
3D Lead Artist: John Leonti
2D Artists: Phil Crowe, Christel Hazard
3D Artists: Matt Longwell, Edward Hicks