Shot in beautiful black and white, the campaign features poised, confident females whose clothes compliment their personalities - not the other way round. 'Stairs' sees a young woman leaning seductively over a banister as her man scrambles up the stairs to meet her. 2D lead artists Tim Davies and James Allen spoke to us about the steps they took to get as close to perfect as possible.
Davies comments: "David is a perfectionist so there was no surprise that the elements he delivered to us were amazing."
Allen adds: "He always has very specific ideas in his head of how he'd like things to work and look and we had the opportunity to help realize his vision. The spots were perfectly cast and it was a joy to work on them. You know you're in for a treat when you have the opportunity to work on one of his projects."
Check out the rest of the campaign here.
Agency: Wieden+Kennedy
Executive Producer: Alison Hill
Producer: Lisa Delonay
Executive Creative Directors: Stuart Jennings, Susan Hoffman
Creatives: Kim Haxton
Copywriter: Sheena Brady
Production Company: Reset
Director: David Fincher
Managing Director: Dave MorrisonVFX & Design: The Mill LA & The Mill NY
Senior Executive Producer: Sue Troyan
Producer (LA): Dan Roberts
Producer (NY): Clairellen Wallin
Creative Director: Tim Davies
2D Lead Artists: Tim Davies, James Allen
2D Artists (LA): Robert Murdock, Tara Demarco, Timothy Crabtree, Jale Parsons
2D Artists (NY): Brandon Danowski, Jamin Clutcher
Production Coordinator: Jillian Lynes